Y bags creative mandate of Anandabazar Patrika

ABP Group’s Bengali broadsheet daily, has appointed Rediffusion Y to handle its creative duties. The multi agency pitch, which saw participation from about seven agencies, was held in Kolkata. The agency’s Kolkata office will service the account.

Anandabazar Patrika’s creative duties were earlier handled by Inner Circle Advertising India. However, the newspaper had hired Bates CHI Partners (on a p guess canada roject basis) to conceptualise its last major campaign, which took place during Durga puja, last year.

Confirming the news, vice president, Bengali dailies, ABP Group, says the agency was selected after techno commercial evaluation. “We gave the agencies a set of criteria including credibili guess guess canada canada ty, prior experience and earlier quality of work. We did a holistic evaluation and chose Rediffusion Y Sinha says. He adds that maintaining and keeping the excitement alive of a century old brand in a competitive market is a challenge, which the newspaper brand faces.

chief operating officer, Rediffusion Y says the agency is excited to work with the iconic brand of West Bengal. “Our Kolkata office has won Agency of the Year award for three years at the Sambad Pratidin Sr guess canada ijon Samman Awards for creative excellence. And, this account win is the icing on the cake,” he says. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.

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